The DIY Ad System

Learn to run ads for your own business. No agency needed.

This is the exact lead ad system I run for my clients, taught in three short lessons, so you can bring in local customers yourself and understand what you're doing. Everything runs inside the app itself, so there is nothing to build and nothing to install.

Get instant access → See how it works

Taught by Arina TannPhoenix, Arizona. 10+ years running paid media.

Built for local service businesses Cleaners Detailers Salons & spas Contractors Landscapers Home services

18,000+

leads brought in for local businesses

$18

average cost per lead across those campaigns

5 min

to set up the lead form, once you know how

Real numbers from my done-for-you client work. Your results depend on your offer, your area, and your budget.

What you'll learn

Three lessons. First lead ad live this week.

By the end you'll launch your own campaigns, make ads people respond to, and read your results yourself. No more boosting posts and hoping.

Lesson 01

Get your account and lead form ready

I'll walk you through setting up your Facebook and Instagram ads account and building the lead form people fill out inside the app. It all lives in Meta, so there is nothing to install.

Lesson 02

Make the ad people respond to

What to offer, what photo or video to use, and what to write so the right local customers stop and fill out your form. You'll watch me write one from scratch, so you're never staring at a blank screen.

Lesson 03

Launch it and turn leads into jobs

Set your budget, push it live, and check the two or three numbers that matter. Then the part most people skip: following up fast so those leads turn into booked work.

Pick your level

Start with the course. Add a call if you want a pro's eyes on it.

Both options include the full course. The second adds 20 minutes 1:1 with Arina, so you launch knowing your setup is right.

The Course

The whole system, on your own time.

$39 one-time

Instant access · lifetime updates

All 3 lessons, start to first ad live
Start today, go at your own pace
Keep it for life, including updates

Get the course →

Course + 1:1 Call

The course, plus 20 minutes 1:1 with Arina before you launch.

$99 one-time

Everything in The Course, plus:

A 20-minute call to review your setup and first ad
Ask anything, leave ready to press go
Real feedback from someone who runs ads daily

Get course + call →

One-time payment, never a subscription. Plan on at least $300 a month of ad spend, paid straight to Meta, not to me. Arina takes the calls personally, so the call option may pause when the calendar is full.

The details

How it runs.

No cohort and no start date. You buy it, you open it, you go.

Instant access, the moment you pay

The course link lands on your screen as soon as checkout clears, and it is in your receipt too. Nothing to wait for.

Three short lessons, at your own pace

Watch one a night or all three in an afternoon. There is no homework and no schedule to keep up with.

Build your real ad while you watch

Follow along in your own account rather than taking notes. By the end of lesson three the campaign is a live one, not a practice run.

Everything lives inside Meta

The lead form people fill out runs in Facebook and Instagram, so there is nothing to install and no website required.

Yours for life, updates included

Meta changes its interface constantly. When I update the lessons you get the new version at no extra cost.

Who it is for

Is this the right thing for you?

This is for you if

✓You run a local service business and want the phone to ring from Facebook and Instagram.
✓You would rather learn it once than pay someone a retainer every month.
✓You have been boosting posts and want to know what you are doing instead.
✓You can put at least $300 a month behind it, paid straight to Meta.
✓You want to read your own numbers rather than take someone's word for them.

This is not for you if

✗You want it handled for you. That is my paid advertising service, not this.
✗You are not ready to spend on ad spend. The course teaches the system, the budget is still yours.
✗You are expecting results overnight. The first ad goes live fast, but reading what it tells you takes a few weeks.

Who is teaching this

The person who runs these ads every day.

Arina Tann filming on location with a gimbal-mounted camera

Hi, I'm Arina.

I run Savage Social out of Phoenix, and I have spent more than ten years running paid media, at up to $300,000 a month in ad spend. These days most of that is Facebook and Instagram lead ads for local service businesses around Arizona.

This course is the same setup I build for clients who pay me monthly to do it for them. I am not holding the good part back to sell you something else later. If you follow the three lessons you will have the system I would have built for you.

If you take the option with the call, you are talking to me, not to someone on a team. That is also why it pauses when my calendar gets full.

Founder, Savage Social
Phoenix, Arizona
10+ years in paid media
18,000+ leads for local businesses

Frequently asked

Questions before you start.

Is this live, or can I start right now?

You can start right now. Everything is recorded, so there is no cohort and no waiting for the next round to open.

How much do I need to spend on ads?

Plan on at least $300 a month. That goes straight to Meta from your own account, never through me, so you keep control of the card and the spend.

Do I need a website?

No. The lead form people fill out lives inside Facebook and Instagram, which is a large part of why this works for small local businesses.

How long does it take to get through?

Three short lessons. Most people watch them in an evening or two, and the first ad can be live the same week.

What is in the 1:1 call?

Twenty minutes with me on Zoom to look at your account, your first ad and your form before you press go. I take those calls myself, so that option pauses when the calendar is full.

What if I would rather you just ran my ads?

Then the course is the wrong purchase. Have a look at the done for you packages and we can talk about whether that is a better fit.

Ready when you are

Stop boosting posts and run real ads.

Three short lessons, yours for life, and the first campaign live this week. $39 one-time, or $99 with a call before you launch.

Get the course, $39 → Course + call, $99