A free guide by Arina Tannenbaum ↗ Instagram ↗ Facebook
What social media management costs in Phoenix
You asked a few people what it would cost to hand off your social media, and the numbers came back with nothing in common. One was a few hundred dollars a month. One was several thousand. Neither proposal explained why. The gap is almost never about who is better. It is about how much work is inside the number, and specifically whether anyone is coming to your business with a camera. Here is what sits behind each price, where ad spend fits, and what I charge so you have a real figure to compare against.
2 bills
a management fee and your ad spend are separate charges, and Meta bills the spend directly
How Meta billing works
$1,500
what filmed and edited reels start at with me, for six videos a month in Phoenix
Savage Social rate
60-90
days before organic content tends to show real lift, which is why terms run in quarters
My experience with clients
The reason quotes differ
Social media management means five different jobs
The phrase covers everything from writing captions to running a small production. When someone quotes you a few hundred dollars a month, they are almost certainly scheduling posts and writing copy around photos you supply. When someone quotes you thousands, there is usually a camera, an editor, and a media budget involved. Both can be honest prices for the work described. The trouble starts when the proposals never describe the work, so you end up comparing two numbers that were answering different questions.
Before you compare anything, get each quote to say out loud how many videos you get, who films them, who posts, and whether ads are part of it. Those four answers explain nearly every dollar of the difference.
What moves the price
DRIVER 01
How much video gets made, and who holds the camera
Video is the single largest line in any content budget, because it is the only part that requires a person on site, a shoot day, and hours in an editor afterward. A plan built around your existing photos costs a fraction of one that includes someone driving to your shop in north Phoenix, filming for a few hours, and coming back with a month of edited reels. If you want to keep the cost down and you are willing to film yourself, that is a legitimate choice, and there is a full walkthrough on filming reels on your phone that gets you most of the way there.
How many finished videos a month, and is the filming included or billed as a separate shoot fee?
DRIVER 02
Whether anyone runs the channel day to day
Producing content and publishing it are two separate jobs, and plenty of quotes only cover the first one. Daily posting means someone is in the account every day, writing the caption, choosing the audio, adding the cover frame, and keeping a schedule alive while you are on a job site. It is steady, unglamorous work, and it carries a real cost. Worth knowing before you sign: I handle the posting itself, and I leave replying to comments and direct messages with you, since those are your customers and your voice.
Who publishes, how often, and who is expected to answer the people who reply to a post?
DRIVER 03
Whether paid ads are part of the scope
Organic posting and paid advertising are different skills with different price tags. Running ads means building campaigns, writing and testing variations, watching cost per lead week by week, and turning off what is losing money. That work is ongoing rather than one-time, which is why it carries a monthly fee of its own. If you are new to it, the plain-English version lives in Facebook ads for small business, and the first campaign most local businesses should run is covered in the retargeting guide. My paid side is described on the paid advertising page, and it is Meta only, meaning Instagram and Facebook.
Is campaign management included in the monthly fee, or quoted on top of it?
DRIVER 04
Your ad spend, which is a separate bill entirely
This is where comparisons quietly break. Ad spend is the money that buys the impressions, and it goes to Meta on a card attached to your own ad account. A management fee pays for the work around it. When one proposal folds your media budget into the headline number and another leaves it out, the two are no longer comparable, and the cheaper-looking one may be spending almost nothing on reaching people. Insist that the ad account stays in your name too, so the audiences and the performance history stay with your business if you ever change who runs them.
What goes to you and what goes to Meta, and whose name is on the ad account?
DRIVER 05
How long the commitment runs
Short, cancel-anytime arrangements tend to price higher per month, because the work front-loads into setup that has to be earned back quickly. Longer terms usually price lower per month and give the content time to compound. My own terms sit in the middle: a three-month minimum so the work has room to show results, then month to month with thirty days' notice. Three months exists because that is roughly when organic content starts pulling its weight, and cancelling in week six means paying for the setup without ever collecting the payoff.
What is the minimum term, what happens after it, and how much notice do you need to stop?
The two bills, kept apart
How a content and ads engagement is normally invoiced
Management fee
Paid to the person doing the work
- Filming and editing your videos
- Posting and channel management
- Campaign build and weekly optimizing
- Reporting on what is working
Ad spend
Paid straight to Meta
- Buys the impressions and clicks
- Billed to your own ad account
- Scales up or down as you choose
- Stays with you if anything changes
When a quote blends these into one number, ask for the split before you compare it to anything
My rates
What I charge, so you have something to compare
I publish my prices rather than quoting each business differently, which makes this easy to hold up against whatever else you are looking at. Everything is filmed by me, either at your location or in my podcast studio here in Phoenix, and you keep every piece of footage whether or not we keep working together.
Savage Social monthly packages
Phoenix based, filmed in person, three-month minimum then month to month
Starter Reels
$1,500
per month
- 6 short-form videos
- Filmed and edited for you
- No ad spend required
- You keep the footage
Reels + Ads
$2,900
per month
- 12 short-form videos
- Daily posting on one channel
- Meta ads setup and management
- + ad spend from $3,000, paid to Meta
Full Engine
$5,500
per month
- 24 short-form videos
- Daily posting across channels
- Several campaigns in parallel
- + ad spend from $5,000, paid to Meta
Current published rates, listed in full on the content creation page
Ad spend sits outside those figures on purpose, and it goes to Meta rather than to me. If a number here is above where your business is today, the honest answer is to start with the smallest package and let it earn its way up, or to film your own content for a season while you build the offer. Full details on the deliverables live on the content creation page, and if you would rather have me look at your situation first, the short qualifying quiz takes a couple of minutes.
Before you sign anything
Six questions that make any quote comparable
Copy these into your next conversation
- 01How many finished videos do I get each month, and who films them? This is the biggest line in the budget and the fastest way to explain a price gap.
- 02Is ad spend inside this number or on top of it? Get the split in writing so you know what reaches Meta.
- 03Whose name is on the ad account and the profiles? The account, the audiences, and the history should stay with your business.
- 04Do I keep the raw footage? You paid for the shoot day, so the files should be yours to reuse anywhere.
- 05What is the minimum term and the notice period? Know the exit before you need it.
- 06What will you show me every month, and when? Agree on the numbers you will both be looking at from the start.
Six answers turn two unlike proposals into one clear decision
Picking your own number
Start from what a customer is worth to you
The most useful budget question has nothing to do with market rates. Write down what one new customer is worth to your business across a year, including the repeat work and the referrals they tend to bring. Then decide how many of them a month of this would need to produce before it pays for itself. For a med spa or a law firm that figure is often one client. For a restaurant it might be dozens of covers. That one calculation tells you far more about what you can afford than any published price list.
Then be honest about the pieces that sit underneath the marketing. Content and ads bring people to your door, and what happens next is on your business. If nobody answers the phone quickly, the money leaks straight back out, which is the whole point of responding to leads fast. And if your ads point at a busy homepage rather than a page built around one next step, you will pay for clicks that had nowhere to go.
Sources: package prices, deliverables, and terms are the current published rates on savagesocial.com. The billing structure described for Meta ad spend reflects how advertising is charged through a business ad account. The sixty to ninety day window refers to my own experience with clients and is not an external survey figure or a promise of results.